Property Rights Essay Example | Topics and Well Written Essays - 1000 words

Property Rights - Essay Example The land subject to eminent domain is to be given to a private entity for an economic project. The problem presented by those who criticize the ruling in this case is that private entities and corporations might use this to influence the government in acquiring lands. This will give them an undue advantage against individual citizens with respect to property rights. According to John Locke, the moment a person is born, he has the right to preservation. He has the right to enjoy and use nature for their subsistence. "God, who hath given the world to men in common, hath also given them reason to make use of it to the best advantage of life and convenience." Locke said. As such, According to Lock, since God gave the world to men for its use and enjoyment, there must be some way in which people could take them and own them. Because without taking them and owning it, how could people use it This is the basis of individual property rights. However, the property rights of a person are not absolute or unconditional. It may be subject to conditions and it may be limited in favor of the state, the general welfare of the people or for public order. For example, the government may regulate transactions involving properties. These regulations may take the form of contract laws, professional regulations law, or even labor law. Another example of limitation o... Because the government is task to protect and promote the general welfare of its people, to successfully do this, it needs money to spend. And a bulk of the money used by the government comes from taxes. Without the power to impose taxes, the government will not be able to acquire money and by taxation, individuals are required to part with a portion of their property in favor of the government. Hence it is a limitation to their property rights. The Power of Eminent Domain Another form of limitation on the individual's property rights is eminent domain. In eminent domain, the government is authorized to take a person's property, even against his will, as long as such taking is for a public use and the person is paid just compensation. The Problem with This Case Usually, this is exercised by the government when it builds infrastructures such as bridges, school buildings and the like, mostly government owned. However in this case, it was exercised by a corporation for economic development. While it is true that the economic project will reap benefits for the whole city such as jobs and revenues in the form of taxes, such is only incidental. Ultimately, whatever revenue that the corporation will receive will go to the private persons who own it. This, I believe, would cause an alarming precedence. Because of this ruling, the private entities are now allowed, in a way, to exercise eminent domain. All it has to do is to apply to the city, present the number of jobs that it could offer the possible revenues that it could earn the city and they can get delegation of that power. They can force individuals to sell them any property they like. In my opinion, this would threaten the individual's property rights. Exercise of eminent

Role of the Mother in Winnicotts Theories: An Analysis

Role of the Mother in Winnicotts Theories: An Analysis How was the role of the mother developed in Winnicott’s theories and what is the implication for the development of the child? Evaluate this contribution in relation to thinking today. Donald Winnicott (1896-1971) an English paediatrician and psychoanalyst had a great influence in describing the object-relations theory, focusing on individual relationship with the mother and mother’s role during the transition of developmental stages in the life of child. Winnicott builds his concepts on Klein’s suggestion that the quality of infants’ environment plays a major role in their development. The object-relation theory suggests that an instinctual need is achieved by the agent called the â€Å"object† of instinct, who is usually the closest person in child’s life: the mother. This theory majorly focuses on the tendency to develop a self in significant relations between individuals as a basis through which the individual develops. The â€Å"Object† in this object relationship theory is anything/anyone but oneself (Reber, 1995) the sense of self of a child is defined by the kind of a relationship that the child experiences with the object through His or Her love and affection (Mother) the object refers to a person than oneself. There is a determining and critical impact of the quality of attachments with the object and it does not just affect the development of a child but also the future relationships that the child has with others in the future. This development in the child is justified through the trustworthiness of messages communicated by the care giver. Love is considered as the main motivating force in human behaviour which also includes development of relationships (Reber, 1995). The balance among love and affection for another and the interest in, and love for self, are formed through emotional bonds between self and another individual/object. Winnicott (1965) postulates the idea of primary maternal preoccupation explaining that after giving birth the mother becomes so involved and sensitive to infant’s needs that everything else falls apart in a secondary role. Taking the stages of separation individuation to a high research level Winnicott studies the role of mother (caregiver) in the social development of the child. He emphasizes on the importance of the mother’s ability to intuitively understand the needs of the infant at each and every point through the entire process of individuation. The child gives out certain messages and cues; the mother decodes these messages and through the same provides the framework of the progress of the child and his progress towards a proper level of functioning as an individual. â€Å"A good enough mother† defines a scenario where the mother is providing a facilitating environment where the growth of a child happens. He has purposely not used the term â€Å"perfect† in his statement since he believes that only a machine delivers perfection and not a human, therefore Winnicott believes that a perfect mother is not a good enough mother. According to Winnicot, a good enough mother can identify the needs of the infant and is able to provide a good adaptation to needs. A good enough mother is one who facilitates imaginative elaboration of physical experience for an infant and allows the baby to be totally dependent on her. In case of impingements, the infant can feel â€Å"going on being† with the help of a good enough mother, who aids the development of a child in the transitional phases of life. Winnicott has described three major stages of development. These are the stages of Subjective omnipotence, Objective realty and final stage of independence. The zones between these stages are a transitional experience for the child and exactly at this time, the presence of a mother is crucial. The quality of the support received by the child during the transitions stage determines the future of the child. It can decide the positive functioning or the lack of it. For Winnicott, the mother plays an important role in the transitional experience as well as the stages of development. Subjective Omnipotence When the child is newly born, the mother takes care of the Child’s needs with complete indulgence, where she responds to the cries of a child almost immediately. This state is referred to as the stage of maternal preoccupancy. At such times, the mother keeps aside her own needs and requirements to insure that she meets the requirements of her infant. She almost instantly responds when the child cries for milk. As a result to this, the infant thinks that he will immediately receive food at the very moment that he requires it. This illusion of Magical control is a very good example of subjective omnipotence (Rodman, 2003). Winnicott’s theory states that the Mother’s Breast is seen as the object of love during initial few weeks after birth. It is perceived so as the Mother’s breast meets the needs of the child’s hunger. During this stage, the object is perceived by the infant as a part of self. Hence, a subjective agenda is developed by the infant with an illusion that the Breast is a part of the infant’s oneself. In the infant’s initial development of identity, the illusion of Being-at-one is the first step in the infant’s development of an identity. Here the role of the good enough mother is highlighted in the developmental process of the child (Winnicott, 1971). Object realty (Not Me/Other than me) Over a period of time, the child needs its independence; hence, the mother distances itself according to the needs of the child. The child is provided an illusion by the mother that the breast will appear only in stances of a demand made. Post this stage, she helps the child progress through removal of omnipotence thinking and starts the process of introducing the child to the social world as a separate entity. (Winnicott, 1971) The time lapse between the child’s demands and its fulfilment is increased by the mother over time. Winnicott refers to this as the failure of the mother to meet the child’s needs on the spot. At this level the child experiences 2 states, one that of an introduction to independence and the other being frustration to having wait. The good enough mother is called so since she will only fail so much so that the child is left unharmed but is successful in entering the stage of transition. To cope with the failure of the mother and the Child’s self frustrated rate, the child will react in the following manner: He will recognize that the lapses in time are limited. Awareness will be created in his mind regarding the sense of progress. Thumb sucking, which is an auto erotic simulation, will be engaged in by the child in the stage of transition. He will experience various psychological factors like memories, dreams, relieving previous experiences which can also be referr ed to as integration of the past, present and future. Mental activities will be developed which will assist in deterring the child at times of frustration. At this stage the child will start having awareness of separation from mother. The mother makes the infant realize that there is a world outside of oneself which does not necessarily respond to a wish but the object of reality also teaches him that the outside world may respond negatively at times. The child stays safe in the hands of the mother all this while and the mother ensures that the child is not overprotected during this time. If the mother, due to any reason, fails to assist the child at times of transition from this stage to the stage of independence, as an adult, the child will be superficially adjusted and would fail to be passionate and unique. The child is gently ignored by the mother so that he can reach the stage of independence and experience freedom and learn all while providing the child with a safe and secure environment. The Stage of Independence At this stage, the â€Å"never absolute† stage of final independence is achieved. An important distinction between pure independence and never absolute independence is necessary in an individual’s life to both depend on others and be dependent on others. Others company or a social circle is desired by an individual and feels the need for belongingness. A healthy Psyche does not support isolation or is not supported by isolation but in spite of that none of us is over dependent on each other. Ones the child grows to be an individual and is separated from the mother, the holding environment acts as a safe junction through which the child can start the process of exploring the world all whilst having the knowledge that he is being provided the protection and support by the mother. For a child’s healthy development, this kind of a holding environment is extremely necessary. The child’s cues are recognized and worked upon by the mother whilst recognizing what he needs of the child are in respect with the holding environment and adapts to it accordingly. The child is provided with an environment of protection and safety through which the infant can develop from a child to adulthood. The process is supported by an optimal environment which makes sense through the fact that the good enough mother tunes in with the child’s development needs intuitively all whilst adopting both, the environment and her hand in the development of the child, the rate of which is determined by the child. The good enough mothers knows exactly regarding gradual adjustment of distance between herself and the child that this process cannot be sudden since the child would develop feeling of insecurity and no trust in others. The good enough mothers is in tune with her child’s escalation towards an independent self and moves at the child’s pace rather than her own. If everything works well according to the child’s needs, he develops an ego and the differentiation process is continued until the child can perceive that the mother is an independent being with clarity. Winnicott’s concept of true self and false self suggests that the child’s true self growth and expression is facilitated by the good mother and helps the child to be spontaneous and creative (Rodman, 2003). The true self behaves spontaneously, develops on integrity and believes that the true self is not created. The false self is similar to a mask which is worn by a person in a society in compliance with its norms like being quiet in setting that require silence around, being respectful to elders and so on. The not good enough mother wears this mask while responding to the child and in return the child adapts it as his false self. New relationships are developed by the child as its false self adapting to the demands of the environment with compliance. The role of a mother in the development of a child is of high importance to decide the future identity of the child and whether it grows into a secure or insecure adult. The mother plays major role in the transition and developmental stages which is also known as the objective role. In our days the mother’ role plays the same significant importance in the development of the child; however the society and culture have shaped this role raising a multitude of demands on women. Many mothers engage in the desire of having a fulfilled career becoming less involved in the developmental stages of their children. Many children are too early placed in nurseries and day care centres as mothers return to work. Like Winnicott suggests, an absent mother will determine children to either grow up confused, non-passionate and psychologically affected individual’s or according to the rule of self development, will grow up to be individuals who have succeeded through self development. Another issue could be represented by the option of not nursing the infants in a natural way, but feeding them with formula milk. This fact could lead to the loss of bondage, security and love between mother and child. On the other side, technology and the multitude of equipments facilitate mothers’ ability to crate safe and stimulating settings for their children. The quality of early parental styles and the development of the child in relationship with others is associated with maternal attachment and is entirely responsible for the development of a child into a secure adult. References: Changing Minds, 2013. The good Enough Mother [online] available at: http://changingminds.org/disciplines/psychoanalysis/concepts/good-enough_mother.htm [Accessed on: 21nd April 2014] Phenomenological Psychology, 2009. Winnicott the â€Å"false self† and contemporary media celebrity. [Online] Available at: http://phenomenologicalpsychology.com/2009/05/winnicott-the-false-self-and-contemporary-media-celebrity/ [Accessed on: 22nd April 2014] Reber, A. (1995). Dictionary of psychology, (2nd ed.). London: Penguin books. Rodman, F. R (2003) Winnicott Biography: life and work. Cambridge, Persus Books. Winnicott, D (1965) The International Psycho-Analytical Library, 64:1-276. London: The Hogarth Press and the Institute of Psycho-Analysis. Winnicott, D (1971) Playing and reality. England: Penguin books. Winchester.ac.uk, 2011. Donald Winnicott’s contribution to understand children and parenting. [Online] available at: http://www2.winchester.ac.uk/edstudies/courses/level%20one%20sem%20one/es1204w7Winnicott.htm [Accessed on: 22nd April 2014]

Prose as Poetry in The English Patient :: English Patient Essays

Prose as Poetry in The English Patient "Never again will a single story be told as though it is only one." John Berger. The English Patient consists of the stories of its four characters told either by themselves or by Ondaatje. Two stories, the accounts of Kip's military service and the many-layered secrets of the patient, are developed while Hana's and Caravaggio's stories are less involved. However, none of these stories could stand alone. The clash of cultures and changing relationships between the characters provide the texture for the novel. They create a complex web in which everyone becomes entangled. Ondaatje uses an extremely complex structure and poetic language to further the interweaving of the characters' lives. According to one critic, "The author's four stories are not a story that gathers momentum from start to finish. They are the widening and fading circles on a pond into which history has plunged like a cast stone." (Eder 203). "The overall structure of the book is circular and allusive, advancing, rounding back on itself, coming to endings that are not necessarily resolutions, and which may be connected to other starting points." (Draper 204). The novel begins en medias reis with the burned English patient already installed in an upper room of the villa. It is near the end of the war. The other doctors and nurses have left leaving only the patient and his nurse. He can only give short, vague descriptions of exploring the Liberian desert. When Kip and Caravaggio enter Ondaatje interlaces flashbacks to give the reader glimpses of their pasts. The novel has third person, but often characters revert to the first person to tell their own story. The least is learned about Hana's past. Most of what is known about her childhood in Toronto is given by Caravaggio. As the novel progresses the English patient's flashbacks become longer, more detailed and coherent. The farther into the novel the farther into the past he recalls. Ondaatje moves toward the denouement obliquely, avoiding standard conventions of plot and narrative voice. The English patient's story is the oldest narrative material, the center around which the rest of the book builds. His story lies at the center of the book, just as the patient himself lies at the center of the villa. " The dialog is pften not substantial enough to carry the deep emotions of the characters, so Ondaatje often relies on intierior monologue.

Carlos Ghosn Nissan Ceo

Carlos Ghosn as CEO of Nissan and Renault: Can He Rework the ‘Nissan Magic'? â€Å"We knew some people were concerned about the potential for culture clashes, between the French and the Japanese, but it was not an issue. Cultural differences should be used as a catalyst for change, not as a crutch that inhibits change. You can learn a lot from somebody who is not like you. â€Å"1 – Carlos Ghosn, CEO, Nissan. â€Å"Make sure you are focused on your own people. Bring in them motivation and sense of ownership, then you can do your miracle. 2 – Carlos Ghosn, CEO, Nissan. Introduction In 2002, Louis Schweitzer, CEO of Renault announced that Carlos Ghosn, the president and CEO of Nissan would also take over the reigns at Renault in April 2005, while Schweitzer would remain the chairman of the board. With the new position , Carlos Ghosn would lead two companies Nissan and Renault. As of 2004,Renault held 44%stake in Nissan and Nissan owned around 15%of Renault's shar es. ‘Turnaround artist', as Carlos Ghosn was called was behind the industry's most remarkable turnaround at Nissan.After he became the CEO of Nissan in 1999, he had brought in many un-Japanese changes in the Japanese company and had actively persuaded the employees to accept change. Carlos Ghosn was credited for reviving the company from$254million losses and $19billion debt in 1999 into profits within two years. After taking up his position as the CEO of Renault in April 2005,CarlosGhosn is likely to face many challenges. Heading two different automobile companies from two different countries was first of its kind and industry observers expressed doubts whether Ghosn would be able to take up the pressure and rework the ‘Nissanmagic'.Carlos Ghosn: The ‘Nissan Magic'In March 1999,Renault, the then ninth carmaker in the world announced its alliance with Nissan investing $5. 4 billion. Nissan was in losses for many years from 1990-1999 except for profits reported in 1 997(Annexure I) and looked out for partners to recover from the troubles. The brand recognition was very low and it was estimated that Nissan was losing $1000 for every car it sold in US. By the end of 1990s,Nissan exported cars to Europe and Australia and some parts of Asia. The company was in losses to the tune of $5. billion, had debts totaling around $19 billion and was suffering from a poor product portfolio and diminishing brand value. Nissan’s market share had dropped from 6. 6 %in 1991 to 4. 9%by late 1990s. Renault at the same time was expanding internationally through acquisitions. After the unsuccessful merger with Volvo, Renault under Louis Schweitzer entered into an alliance with Nissan acquiring a 36%stake in the company. Triggering the alliance was Nissan’s strength in product designs and sophisticated manufacturing that blended well with the engineering quality at Renault.For Renault, the alliance would help in international expansions in the long-term while for Nissan; it was to get rid of its short-term troubles that had accumulated. Initially industry observers were skeptical about a non-Japanese manager successfully leading a Japanese firm. While Carlos Ghosn was successful in cutting costs and had sometimes imposed hard regimes during his tenure atMichelin3  , many were apprehensive if he would be successful in Japan. | | He was 46 when he joined Nissan and was far younger than the middle-level managers in the company.Carlos Ghosn knew nothing about Japan and had no knowledge of the culture there. He once said that he had a ‘very vague' idea about the country and accepted, â€Å"I did not try to learn too much about Japan before coming, because I didn’t want to have too many preconceived ideas. I wanted to discover Japan by being in Japan with Japanese people. â€Å"4  On the first day, when Carlos Ghosn arrived at Nissan, he took an elevator to reach his office. As he entered the lift, which was already pa cked with workers who were coming up from garage, everyone knew he was the new CEO. To his surprise, at every floor the lift stopped, none got down.Finally, when he got down, the employees bowed as he left and went back to their floors. After such an unexpected incident, which reflected major cultural difference, Carlos Ghosn realized how important it was to understand them. Since the first day, Carlos Ghosn had made the cultural diversity a catalyst rather than a crutch for the company. 5 Next >> 1]Carlos Ghosn's interview, â€Å"Interview: The road to ruin†, www. themanufacturer. com, December 2002 2]Parachkevova, Anna â€Å"CEO outlines Nissan’s resurgence†, www. thedartmouth. com, May 12th 2004 3]Carlos Ghosn joined Michelin in 1974, where he was chairman and CEO ofNorth American operations and had undertook several cost cutting initiatives. 4]†Carlos Ghosn: standing at the global crossing†, http://web-japan. org, April 5th 2002 5]†Th rowing away the culture crutch†, 2000 Automotive News World Congress, January 18th 2000 Carlos Ghosn: The ‘Nissan Magic' Cont†¦ However, since the beginning, Carlos Ghosn was in a Catch-22 situation as Japanese were not used to dictatorship kind of leadership. He knew that if he tried to dictate terms, that could lead to bruising employee morale, and if he remained lenient, it could hinder the required change.Instead of imposing change ,CarlosGhosn brought about the need for urgency in operations by mobilizing   them an agers. Carlos Ghosn identified that the basic flaw with Nissan’s culture when he took over was that employees were reluctant to accept the failures and held other departments or economic conditions responsible for them. This resulted in a lack of urgency among employees as everyone assumed the other would take action. He found that instead of solving the problems, they were trying to live with them.Nissan throughout 1990s, had been concentra ting on short-termmarket share growth rather than long termgrowth and instead of investing its profits towards product portfolio improvement itwas spending themtowards equity purchases of other companies especially its suppliers. Its product profile was comparatively outdated with old designs when customers craved for stylish designs while competitors were steadily focusing on new product designs. By 1999, it had around $4 billion held in the form of shares while its purchasing costs remained very high, around 20-25%more than that of Renault's.The employees openly resisted cross-functional teams, as they strongly believed in territories and sectionalism, which was a major part of their culture. Carlos Ghosn explained, â€Å"Engineers work very well together, financial people work very well together, salespeople work very well together. But when you start to add an engineer, a marketer, a salesperson, and a manufacturer, here all the strengths of Japan in teamwork disappear. â€Å" 6  To overcome the resistance, he had to explain to the employees why the cross-functional teams were important and how they would impact the overall benefits.Carlos Ghosn believed that the general human tendency was to resist anything different. He considered that by accepting change, people tend to become stronger, as they understand the differences and try to analyze the causes for such differences. Cross-functional teams were formed and employees were involved in the revival process. This helped Carlos Ghosn explain his plans and gain acceptance easily. Through these cross-functional teams, employees were made to look beyond their line of responsibilities, understanding the nitty- gritties of the other departments as well.After the cross-functional teams were in place, people owned up responsibility whenever something went wrong. â€Å"The solution to Nissan’s problems was inside the company. The main [idea] we would have for revival of the company would be a rebuilt m otivation of Nissan employees and partners,† he explained. 7| | Immediately after appointing the teams, they were asked to submit plans to achieve the maximum possible output in each area and within a week decisions were made. The outcome was the Nissan Revival Plan (NRP).After the NRPwas announced, every aspect from the timing, the plan schedules and the commitments as well as targets were clearly stated. Shiro Tomii, vice president, Nissan Japan remarked, â€Å"He establishes high yet attainable goals; makes everything clear to all roles and levels of responsibility, works with speed; checks on progress; and appraises results based on fact. â€Å"8 Next >> 6]†Carlos Ghosn: standing at the global crossing†, op. cit 7]Saadi, Dania â€Å"Nissan's miracle man offers clues to solving national economic woes†, www. lebanonwire. com   8]David Magee, Turnaround: how Carlos Ghosn rescued NissanCarlos Ghosn: The ‘Nissan Magic' Cont†¦ Listening to the employees and facilitating their participation in the decision-making process, was key aspect of Carlos Ghosn's leadership. By avoiding impersonal meetings through mails, he stressed the need for face-to-face communication. He believed that the people close to the company could come out with better solutions than an outsider like him. In contrast, the Japanese were polite, reticent and never spoke about the plans to their boss. Carlos Ghosn had to repeatedly explain to the employees that he needed their viewpoints and would not mind if they speak out.This, according to him was the greatest hurdle. While in France at Renault, he emphasized on teamwork, in Japan he believed it was not required and instead individuality was given more prominence. Price Water house Coopers in a report on change management listed Carlos Ghosn's key human resource management techniques calling them very simple and straightforward By maintaining transparency from the stage of planning to action, he ai med at the best possible out comes while also lifting the morale of the employees who were particularly distressed after the crisis at the company.He invited suggestions from every influential individual from suppliers, Nissan’s ex-employees, dealers etc. He explained, â€Å"As you know credibility has two legs, performance, and transparency. Performance, we had none to show at the time, so we were determined to be highly transparent. â€Å"9  He called the NRP, an ‘organization's collective effort' involving thousands of employees at every managerial level. To show his commitment to the plan, he declared that he would resign along with other top executives if the plan fails in bringing in the benefits. Carlos Ghosn wanted immediate results by fixing short-term targets.While he called the passive style of management-by-consensus a killer, an active and constructional version could work miracles, according to him. He believed that an 85%consensus was enough and 100%w as not always essential. While cultural adaptability had been his key, he was also at the same time affirmative about giving more priority to the bottom-line growth rather than just to the cultural aspects. He remarked, â€Å"I do not want to intentionally offend people, but I am more concerned about making Nissan profitable again than being culturally sensitive. â€Å"10| | The first phase of NRP focused on cutting the costs and improving profits.The first major step Carlos Ghosn undertook was divestments from subsidiaries to reduce the debt. Suppliers accounted for major part of costs of production and the age-old Keiretsu system and the obligations that came with it were adding to heavy costs11  . Deviating from the system, Carlos Ghosn opened the purchasing offer to all the suppliers encouraging new suppliers who were ready to supply at low prices. As part of the revival plan, suppliers were forced to offer discounts to the tune of 20-30%and the number of suppliers was broug ht down to 600 from 1145 while the purchasing costs were reduced by 20%.During a meeting with the dealers of Nissan, Carlos Ghosn announced, â€Å"I don't want any excuses. I want to know what you are going to do to make things better. â€Å"12  Cost cutting at each stage began to be regarded as the need of the hour as the employees were encouraged to reduce expenses through all possible ways. The cross functional teams were given one month time to identify areas to cut costs and increase the profits through bottom-line growth. Next >> 9]Ibid. 10]Larimar, Tim â€Å"Japan, Nissan and Ghosn revolution†, www. sb. columbia. edu 11]The Keiretsu system, in which the companies maintained partnership with each of its suppliers, holding shares in those companies, transferring managers characterized the big family of companies and its suppliers were both shared relationships 12]Larimar, Tim â€Å"Japan, Nissan and Ghosn revolution†, op. cit. Carlos Ghosn: The ‘Ni ssan Magic' Cont†¦ The most un-Japanese practices like closing plants and cutting work force, in a country, which believed in lifetime employment, were the biggest of all challenges.When he planned to close five plants which included both assembly plants and power train plants, the board of directors were not informed until the night before, as Carlos Ghosn knew some people within the company wanted his plans to fail. After he announced, he was reported to have threatened, â€Å"If this leaks out, I'll close seven plants, not five. â€Å"13  For Carlos Ghosn, convincing the labor unions over the disadvantages of rigid job definition was a big task. The seniority-based promotion that was entrenched in the Japanese firm was replaced by a performance based and merit-based incentive system.Instead of sacking people, which was against the culture in Japan, 21,000 jobs were cut through retirements, pre-retirements and golden handshakes out of which 16500 were in Japan alone. The plants were closed, while offering alternative jobs to the employees in other plants of the company. The complex manufacturing structure, which involved 24 platforms at seven assembly plants, was brought down to 12 platforms, which were shared by four plants. Around 10%of the retail outlets were closed and 20%of the dealer affiliates was streamlined to further reduce selling and marketing expenses.After the phase one of the revival plan was over, Nissan reported profits of $1. 5 billion for six months between April to September, which was the best results the company had ever seen. At the same time, Carlos Ghosn began to be called an iconoclast, who had brought in some un-Japanese, western style of culture in the company’s operations. He, in contrast to the traditional Japanese business etiquettes, shook hands with his partners and other executives. As a result, there was discontent among the traditionalists and other industry associations in the country.And his bold decision s like closing plants, had invited repugnance among many including the insiders and Ghosn began to take along a bodyguard wherever he went| | The cross-cultural merger between a French and a Japanese firm, raised several other challenges. The alliance aimed at cost savings through sharing of platforms and engineering capabilities. Initially though the employees and the design engineers were convinced over the superiority of the platforms brought in from the Renault plants, they were reluctant to adopt them.To overcome resistance, regular meetings were conducted among the Nissan and Renault employees. While at the same time, Carlos Ghosn began to recruit more designers from Japan to design new models. He maintained that the best way to solve the cultural differences was to avoid forcing the cultural blend. Rather, he believed in appreciating the differences between the cultures and minimizing the cultural clashes by bringing in a performance-driven management. To ensure that the Japa nese staff understands what the French managers spoke, English was made the common language in the company.A dictionary of 100 key words used by them management was prepared to solve the differences in the way each work was interpreted by French as well as Japanese. The words included ‘commitment', ‘transparency', ‘objectives', and ‘targets' etc. Carlos Ghosn: The ‘Nissan Magic' Cont†¦ In Japan, attending all formal parties of suppliers was very important and one was not supposed to miss them unless there was a strong reason. When Carlos Ghosn missed the New Year Party hosted by the suppliers’ association, it was considered as a sign of disrespect to their culture.Carlos Ghosn had attended all such gatherings since then. Carlo sGhosn understood all these subtle aspects, which were an essential part of the culture, as he began adapting to them. In the second phase of the revival plan, which started in 2001, Carlos Ghosn stressed on selling mo re cars, improving the top line growth as well. Dropping non-performing products from its portfolio, the company introduced trendy new models in SUVs and minivans category. An updated Z sports coupe was reintroduced in the market. The phase two increased sales by one million and debt was brought down to zero.With his unconventional leadership style and charisma, he began tow in praises from the employees of the company as well as from the industry and the public. Sometimes, people in streets would stop him and wish him success saying, ‘Gambatte [go for it]'. TIME magazine named him the most influential global business executive and more and more Japanese companies were embarking on the gaijin [Foreigner]-Ghosn’s style for attaining maximum benefits in a short time. His colleagues at Nissan were particularly impressed by his dedication towards achievement of targets and his 24/7 work ethics reinforcing the importance of hard work.His devotion towards the revival of the c ompany from problems, for which he was not in any way responsible, encouraged his peers to work hard and contribute towards a common goal. Toshiyuki Shiga who was made in charge of the Nissan’s expansions in China had once remarked, â€Å"He told me to make a clear strategy for Nissan in China, and he gave me two months to do it. †Ã‚  14  While he ensured that the progress was undertaken without holding any individual responsible for the past crisis, he was also at the same time particular about results. | Dominique Thormann, senior vice president, Nissan Europe, said, â€Å"To people who don't accept that performance is what is at stake, he can be ruthless. â€Å"15 Calling his turnaround at Nissan a ‘near death experience', Carlos Ghosn said he had experienced extensive cultural diversities during his tenure at Renault, Nissan, Nissan’s North American business and Samsung motors, a Korean based company acquired by Renault. His management style is wov en around two attributes- ‘value and motivation'. He believed in motivating employees and demanding performance by empowering them. Your employees must be interested in what is going on in the company. Nothing is more inefficient than a boring company. You have to create an interesting environment where people are interested in the story you are creating and want to hear the happy ending†, he said. He was called ‘Ice Breaker' by Daimler Chrysler's Chairman Jurgen E. Schrempp because of his unconventional thinking and implementing western style of management in Japan breaking the prevalent myth in the industry. Carlos Ghosn: The ‘Nissan Magic' Cont†¦The biweekly comic series, ‘The true life of Carlos Ghosn' featured Nissan's CEO Carlos Ghosn, depicting his popularity in the industry as well as the country. Some others called him ‘an ambassador of change', ‘the troubleshooter' and considered him as a role model for all those business exec utives who were seeking solutions to the poor state of their companies in Japan. After the implementation of the Nissan Revival Plan (NRP), within two years, the company recovered from the losses and reported a 10. 2%increase in its revenues and nearly 84%increase in its operating profits .Though the sales had not considerably improved, the cost cuttings contributed towards improving the bottom line. In May 2001, the company reported its largest net profit of $2. 7 billion. Carlos Ghosn was named the ‘Businessman of the year' by Fortune magazine in 2002 and Auto mobile Magazine called him' man of the year' for his contributions to Nissan. Renault increased its stake in Nissan to 44. 4%while Nissan owned 13. 5%of Renault's share capital. However, by 2003,Nissan started experiencing a downward trend in its sales, as the volume of goods that passed out from dealers was dropping in size.Customers regularly complained of quality defects and Nissan’s rank in overall quality ( as per a survey by J. D. PowerAssociates) dropped to 11th in 2004 from6th in 2003. It looked as the rigorous emphasis on the faster execution of the restructuring had resulted in these quality defects while Ghosn assured he would fix them. To counter the situation, in May 2004, he sent a quality control team of 220 engineers to the Nissan plant in Smyrna (Tennessee) and every part of the assembly line went through a detailed scrutiny.Subtle issues like the workers who wore studded jeans and rings causing scratches to the freshly painted cars, etc came to light. Ghosn was amazed at some very obvious ones, which could be rectified at the plant, like defective doors and reading lights etc. Carlos Ghosn had already achieved two of the three goals that were set for NRP, the debt was cleared and profitability was achieved. | | The Nissan 180, an extension of NRP was launched and aimed at additional sales volume of one million annually from 2005, the third objective of NRP. US market was c onsidered to play a key role in achieving the goal of additional one million sales.A new plant was set up in Canton, the first in North America where Nissan was facing challenges from other Japanese automakers, Toyota and Honda. Mean while, Nissan was planning an alliance with Mitsubishi after Daimler Chrysler gave up its plans of partnership with Mitsubishi. The partnership would help Nissan enter the mini car segment while Mitsubishi would be able to reduce cost burden of new product development. The shortage of steel supplies forced Nissan to reduce its production in 2004, affecting production of 15,000 units amounting to $58. 5million of loss in sales.Nissan closed its plants for five days following the shortage of supplies, as steel prices in creased with demand for steel increasing after the economic boom in China. While halting production was considered a sign of mismanagement many felt that Carlos Ghosn's attempt to bring down the number of suppliers as part of NRP, had resu lted in over-reliance on few suppliers . However, Ghosn defended himself saying that the savings achieved during that phase were far more [$9. 7 billion] than the losses incurred due to loss of sales. Renault – The French Automaker Renault was a state owned government enterprise since 1945.It was started as a motorized vehicle assembler in 1898. Renault built trucks, airplane engines and heavy vehicles during the World War II and after the war and with the economic boom, Renault achieved high volume sales with its low cost cars like 4CV, Renault 4 and Renault 5 through the 1970s and 1980s. During early 1980s, Renault expanded into US by acquiring half the shares of American Motor Corporation. However, the deal was unprofitable and the company had to withdraw from the market in 1987. A similar deal failed in Mexico, and with both the deals financed through debts, Renault was left ith huge debts accumulated by the end of 1980s. It reported losses of $3. 5 billion between 1984 a nd 1986. Further, because it was a state owned business, obligations with labour unions led to more costs for the company. When Louis Schweitzer joined Renault in 1986,Renault had accumulated debts to the tune of $9 billion and was in huge losses. Its proposed merger with Sweden based ABVolvo in 1993 failed due to unfavorable French political climate and with Swedish shareholders expressing reservation. The company continued to be in losses till 1996,when Schweitzer brought in Carlos Ghosn as the executive vice president.Under the duo, product quality was improved, outsourcing secondary activities and overheads were reduced along with reduction in workforce. The same time, French government started setting ground for its IPO when Louis Schweitzer discovered that privatization of the company could only save it. In July 1996, the IPO was completed. By 1998,with the midsize model Scenic, Renault was successful in European market and in 1998 alone it made profits of $1. 4 billion from$4 0 billion sales. 16 While Renault became the No. 1 automaker in Europe, to be a global player, it had to expand its operations further.By the end of 1990s, it had a very small presence in Asia and was totally absent in the North American market. After the merger of Daimler and Chrysler in 1998, for Renault, expansions became a requisite. And, Nissan seemed a lucrative opportunity, as an alliance with Nissan could help in easier market expansion for Renault in developing markets. While others including Ford and DaimlerChrysler had earlier attempted a deal with Nissan, they later withdrew keeping in view the huge debt that Nissan held and its culture that was inflexible. | After the alliance, Renault managed to reduce its launching and warranty costs for new product introductions by recruiting managers from Nissan to undertake the launch. At the same time, it sent its employees to Nissan to oversee manufacturing, to achieve cost efficient production. Later Renault acquired Samsung Mot ors in South Korea and Roman automaker, Dacia as part of its international expansion. With the launch of multi purpose vehicles, Laguna II and A van time in 2001 and Espace IV in 2002 , and after its association with Formula One racing between 1992 and 1997, its brand popularity improved.By 2004,Renault held strong foothold in European market and reported a 6. 5%increase in sales by the first half of 2004 and was the fourth largest auto company in the world. It held nearly 11%market share in Western European market in passenger car and light vehicle cars. At the same time, Renault performance in large cars segment was sluggish and was struggling to achieve operating margin of 4%, when the demand for cars in the European market was low. Some of the new launches like the Vel Satis, a tall saloon luxury model, were not very successful in the market. Are launch in the US market was also underway.Renault was facing other challenges along with Nissan and other automakers. Environmental fr iendly cars, which seemed a likely potential opportunity, were costly to manufacture at the price the customers were ready to pay. Renault was planning for expansions in Chinese market and South Korea and other parts of Asia through alliance with Nissan. Next ;gt;;gt; 16]†For Renault, a new chance to take on the world†, www. businessweek. com, November 15th 1999 Carlos Ghosn as CEO of Renault and Nissan By 2010, Nissan and Renault would build their cars using the common building blocks.Ghosn viewed the alliance as â€Å"managing contradiction between synergy and identity†17  and confirmed that while gaining synergies, the individual identity of each brand would be safeguarded. The other major alliances in the industry, the DaimlerChrysler and the GM/Fiat had not proved to be very successful because of improper management of merged assets, trans-atlantic product development and failed attempt in understanding local market; Ghosn confirmed that Nissan's alliance w ith Renault would creatively achieve it. At the same time the alliance would avoid merger and would maintain ‘a spirit of partnership'18  .The alliance would be the fourth largest automobile group in the world. In October 2004, the first car was built using a common platform of Nissan and Renault. Modus, a subcompact minivan of Renault shared its base with Nissan’s Micra saving $500million for Renault every year. After Carlos Ghosn succeeds Schweitzer at Renault's in April 2005, he would also continue as the CEO of Nissan. Carlos Ghosn was affirmative that he would not leave the company unless he finds the right person who would succeed him at Nissan. He stressed on the need for a Japanese as the CEO of Nissan in such a culture sensitive country.While at Nissan, he had transformed himself into a Japanese, adapting to the culture, analysts feared if he would breach the French business etiquettes as he takes up the rein at Renault. 19  Two of the five vice presidents at Renault would retire soon, and Carlos Ghosn was to take up the reigns at both the companies, during such senior level management changes. At the same time, many feared if the sense of urgency brought through NRP would continue at Nissan or will the company slip back to its old habits, when Carlos Ghosn leaves.The pressure was considered to be very high, as an analyst stated, â€Å"He will be less present at Renault than he was at Nissan, and less present at Nissan that he used to be. I believe this challenge will be more difficult. â€Å"20 The alliance had helped both the companies equally, in terms of cost savings from not requiring to construct new plants where the alliance can use common buildings, common platforms etc. This had also helped them enter new markets faster and gain other synergies . The purchasing power had also increased as they ordered and bought components through Renault-Nissan purchasing organization for both the companies at a time. | The alliance had fr om the beginning ensured that the inter-company cultural clashes do not exist, by maintaining individual cultural identities. While a merger had been avoided since the beginning, Carlos Ghosn confirmed that it would be its agenda in future also. Carlos Ghosn remarked that when he takes up the two positions, he would blend the strengths of the people at the companies, the innovation excellence of the French and the dedication towards manufacturing of the Japanese. 21  He affirmed that his tenure at Nissan had allowed him to learn the real essence of successful leaders, and would drive his success in future also.He called himself, ‘not a theorist of citizenship but an expert in multi nationality’. 22 Carlos Ghosn called the three major attributes, ‘Value, Transparency and Performance' as the ones that would determine the competence of any CEO. He believed that they act as standards for leadership in global business, in the light of growing corporate scandals, when the top executives of the companies were increasingly coming under scrutiny. He explained that the actual results that are delivered along with simultaneous value creation to the customers and the other stakeholders through maintaining transparency, reflect an efficient leadership.By communicating every strategy to every person concerned, he maintained that it would facilitate a faster reaction to dynamics in the fiercely competitive global market place. An analyst once called Carlos Ghosn, ‘amanager without borders, polyglot and cosmopolitan'. Talking about his dual roles and the cultural barriers that he will have to face as he moves to Renault while also heading Nissan, Carlos Ghosn said, â€Å"Global is global. In my opinion, this is going to be the story of the twenty-first century.This is what's going to happen in the twenty-first century – you're going to see the emergence of more ‘global' standards, some kind of global references; you're going to see mor e and more of it. But ‘globality' doesn’t mean ‘uniformity. ‘ It doesn't mean that. You’ll still have different cultures, you’ll still have different tastes, and you’ll still have some adaptations to make to different countries, but you'll have some basic things that will be common globally, especially in the economic area. â€Å"23 17]†Renault's alliance with Nissan†, www. economist. om, August 16th 2001 18]Parachkevova, Anna â€Å"CEO outlines Nissan's resurgence†, http://thedartmouth. com, May 12th 2004 19]†Carlos Ghosn- Nissan motor†, www. businessweek. com, January 8th 2000 20]Tierney, Christine â€Å"Leadership, bold moves help Renault save Nissan†, www. detnews. com, October 24th 2003 21]Smith, Duvergne, Nancy â€Å"Nissan Renault alliance faces down few challenges†, http://web. mit. edu, November 18th 2004 22]Abescat, Bruno â€Å"I am an expert of multi nationality†, http://liv res. lexpress. fr 23]†Carlos Ghosn: standing at the global crossing†, op. cit

American Ganster

The film introduces us the life in the Harlem during the 1970s. Denzel Washington plays Frank Lucas and was a typical member of the gangster who prowls the city to kill somebody for a fee. Although he was a ruthless thug he was loved by his people and always had time to take his mother to church. With his cold-blooded and unrelenting character he was hired as the personal driver and right-hand man of Harlem’s drug magnate, Ellsworth â€Å"Bumpy† Johnson. Unknown to him this would lead his life to wealth and then to chaos.For the review, the setting of the movie is perfect and it portrays the real ambiance of the 70s during the time that drugs are rampant and uncontrolled. Director Ridley Scott has indeed perfected this movie to make sure viewers can feel the real surroundings, how the people in Harlem interact and how Frank Lucas and his men ruled over the city. Ridley also properly selected the actors for their role and installed in them the personality that matches th eir role. The movie is believable because it was based on a true story and relays to us the true event and situations during that period.The thesis of this movie can be found in its context. The title itself shows a wider picture of a nation that is disintegrating because of prostitution, illegal gun and drug trade which was rampant during the 6Os and 70s. The significance of the story connects when the US is making war with Vietnam and instigates political influence of President Nixon and his agenda with other countries. Political instability created unsecured connection between nation and this time Vietnam became the source of illegal drug trading and eventually entered the main heart of New York.The Harlem, however, was a place where police cannot penetrate and control because gangsters have been able to arm themselves and repel any force that goes into their territories. The influence of drugs and money has infected the law and New York became inhabited by corrupt police officer s and state officials who are under the payroll of the drug lords. Drugs dictated the status of life and gangsters were ruling everything and everybody. The main theme of this movie is also apparent. Drugs create evil men and evil men create drugs.It is a continuous process and has been a social disease for over a century. What makes drugs to be the roots of evil is the money involve in the trade. Drugs and money always correlate and money can buy and move everything regardless of any political or judicial obstacle. All kinds of crimes emanate from greed of money and money comes from drugs easily. Incidentally, the moral fiber of our law cannot be taken for granted. Somebody out there does not agree with the broken judicial system and will ways to put a stop on this.In this case, Russel Crowe who plays the detective hunts Frank and put him in prison. He plays his role effectively by subjecting Frank to interrogation and strategizes everything to pin him down. Although the illegal tr ade has already infected the police force, it was the incorruptible Crowe who have uprooted the tree that is bearing the fruit. In the end, the good prevails over evil (Scott). Viewers rated this movie with four stars if the basis for the perfect score is five.Accordingly, this movie was like the modern â€Å"Scarface† which story was also based from illegal drug trade, crime and vengeance during the 1930s gangster era. Although the events in this film were not totally different compared to Scarface, the movie also revolve in the subject of illegal trading, crime and corruption. The only difference is the plot of the story which happens in small suburban black area and most of the major stars are also black. Scarface is a fiction but American Gangsters is based from a true story.My own personal view for this film is positively higher than four stars because it caught my interest from the beginning of the story up to its end. It does not compel you to watch the full movie but glued you to the screen absorbing everything that you see. It happens in a real drama and every scene was grippingly awesome and interesting. Denzel Washington, Russel Crowe and the director as well as the people who made this film must be applauded for the job well done. Work Cited American Gangster. 2007. Ridley Scott, et al. , November 2, 2007.

Biography of Henri IV essays

Biography of Henri IV essays King Henri IV was born in the castle of Chateau of Pau in Bearn on December 14,1553. His mother was Jeanne dAlbret the only child of the King Henri II of Navarre and Marguerite of Angouleme. His father was Antoine de Bourbon who descended through lineage from Louis IX. When Jeanne dAlbret was a child her father made her promise that while in labor she would sing him a song so that her unborn child would not be puling or a sulky infant. Jeanne d Albret sang in her own language the song of all Bearnais mothers, imploring the Virgin, whose chapel stood on the bridge over the river at Pau, to pray for a speedy delivery and the gift of a son(Seward,7). When Henri was born his proud grandfather wrapped him in fold of his cloak and gave him a box containing his will. He then rubbed Henris lips with garlic and made him sip of wine from his gold cup to ensure that his temperament would be manly and vigorous. When Henri grandfather died his mother Jeanne became Queen of Navarre. Henris earliest years were spent in a world neither courtly or intellectual(Seward 10). Suzanne dAlbret took him to her husbands castle of Coarraze in the Pyrenees. Here as a young child Henri was not treated as a prince or given toys but was brought up around peasant children. His time at the castel was the foundation of an unfailing common touch, and of iron health(Seward 10). Henri attended classes at the College de Navarre. He was a very dedicated student to the study of theology. While in Pau Henri found an another tutor Florent Chrestian. He was taught to be a skilled swordsman in the fashionable Italian manner, his lengthy rapier balanced by poignard, and also to handle pole-axe, halberd or spoonton, or even the great infantry spear, eighteen foot long, in an age when gentlemen did not disdain to trail the puissant pike. (Seward 22). The training that Henri re...

The human genome essays

The human genome essays The human genome is the term used to describe the individual genes located on our chromosomes that separates us from all other living beings. Should altering these genes to improve life itself, by treating and preventing terminal illnesses, be allowed? Lots of moral and social problems arise when faced with this issue. In my opinion if the human race has learns how to read its own genetic code to improve longevity there is nothing wrong with it. It simple goes back to survival of the fittest. The upside to genome research is that cancer and other illnesses can be determined before they take affect, as well as providing treatments made individually for that specific person. A baby that was once terminally ill could have corrected genes, allowing it to lead a full healthy life instead of dying in the first few years of its existence. The downside is the moral debate of playing god and the ethical decision of right or wrong. I believe that, for whatever your religion, if your creator made you, he made you to live and to live you must learn. And when you learn you apply what you learned to life. We are humans yes, but we are not far from monkeys genetically. Chimpanzees, in Africa, learn to use tools to better gather food. What they learned improved their life so they continue to live and find new tools over time becoming smarter. We are no different. If we learn to use technology that we developed to improve upon human life, what is so wrong with genome research? Like any other human endeavor, the decoding of the human genome is not a bad thing. It is only in the use of it that some may do harm. Controls need to be set up to limit this possibility as much as possible. I believe God gave us the ability to do all the things we do, and the only requirement is that we do no harm while using those abilities. If one thinks of it, knives (which one may use to kill), cars (which can be used to run over others), surgery (which ...

How To Use Instagram For Business The Best Guide - CoSchedule

How To Use Instagram For Business The Best Guide Theres a lot of hype around Instagram, and how important it is for businesses of all sizes? But, should you actually believe it? The answer is a resounding yes. With 800 million active users per month, its impossible to ignore if you want to get your brand in front of your target audience. The next question you probably have is, How exactly do I use Instagram to build my business? Theres a lot to know, and your success will rely on a mix of smart strategy and creative execution. Fortunately, youre in the right place. In this post, well cover everything you need to know to start growing your brand on this important social network. Youre about to learn: All the basics, from setting up a business account to setting ambitious yet achievable goals. How to shoot awesome photos and create great visual content thats perfect for the platform. The best ways to analyze your content and measure your results to prove your work makes a difference. Plus, youll know everything you need about different post formats, how to leverage Instagram Stories, and more. + Instagram = Success: Did you know you can schedule Instagram posts on one integrated marketing calendar platform with ? See how it works. Then, start your free trial or schedule a demo. How to Use Instagram for Business: The Most Complete Guide via @ Table Of Contents: Building the Business Case for Using Instagram Setting Up Your Business Profile Optimizing Your Instagram Business Profile Find Influencers In Your Niche to Follow Set Instagram Marketing Goals Plan a Basic Instagram Content Strategy Building Your Visual Style And Brand Aesthetic On Instagram Growing Your Audience and Engagement Instagram Best Practices Schedule Instagram Posts With Make Creating Instagram Posts Easy with these 100+ free stock images. Use these as the basis for your own creative content to help you get started fast. Then, follow the tips in this post to take your Instagram marketing to the next level. Building the Business Case for Using Instagram You might be here because you're curious if Instagram has any actual business value. To make that decision, it's helpful to have hard data. Check out these stats: How to Get Started: Setting Up a Business Account The very first thing to do in order to start marketing on Instagram is to set up a business account. This video from Alex Fleck will help show you the steps: Take some time and use Instagram yourself before using it too heavily for your business (if you're not someone who uses it personally). Optimizing Your Instagram Business Profile Next, make sure your profile is completely optimized. This means: Writing a compelling bio. You have 150 characters to summarize what your business is about. Use a recognizable profile image. Your logo is typically a sound choice. Choose a good profile link. On Instagram, links are only allowed on profiles (and not on posts). Two options are your brand's website homepage  or a link to a new page or piece of content you're promoting.Find Influencers In Your Niche to Follow When you're first starting out, you'll need to choose accounts to follow. Here are some types of accounts to think about starting with: Your partner brands. Companies you work with are a great place to start. Influencers in your niche. These are people and brands that your audience follows. Start by searching a few keywords for accounts related to your brand or product. Brands you're inspired by. This will help you get ideas for your own posts and campaigns. Your competitors. Nothing wrong with keeping tabs on what they're up to. While doing so, note what type of  content  works for them, and find out what your competitors  are doing. Ask yourself these questions: What draws you to their Instagram posts? How often are they posting? What do you dislike about their posts? What type of information do they include in their profile? Is there a consistent theme? Keep what you learn in mind for later. Set Your Instagram Marketing Business Goals Once you have some research and inspiration stored away, it's time to think about your business! What are your goals as a company? Here are some Instagram goals you might want to focus on: Increasing  your follower count Growing your brand awareness Greater engagement Whatever your goal might be, make sure it's clear and concise so that you can always refer to it throughout your Instagram process. When it comes to your goals, you’ll also want to make sure to use SMART goals. Is your goal specific,  measurable, attainable, relevant, and time-based? Use the SMART goals to purify your goal to its most  simple, effective form. For example, a great goal would be: "We want to increase our following by 20% over the course of the next month." This goal is specific in what metric to track, states the desired outcome, and has a clear deadline for that outcome. Recommended Reading:  How To Use Social Media Analytics To Create The Best Content Aligning Instagram Metrics With Business Objectives Growing an Instagram following and getting tons of engagement on your posts is great. But, if your goals are connected to actual business outcomes, then they don't matter much. So, when you're setting goals, know how you're aiming to improve your brand each time you post. To do this, select metrics to track that help drive certain business objectives. Follow this chart to help you select business goals and pair them up with the best Instagram metrics: Know How You'll Measure Your Instagram Marketing Efforts It can't be stressed enough how important this one is. Whether you're starting out or revamping your current Instagram, it's time to start recording your data! Remember that one aspect of SMART goals? Measurable. If you can't track your efforts, you'll never be able to see if your strategy is working. Use Google Sheets or Excel to track the analytics behind your posts. Make sure to record these 5 elements of every Instagram post from here on out: Date Total Followers Type of Post (i.e. Culture, Product, Inspiration, etc.) Time Engagement after x amount of time Once you have this data from all of your posts, you'll be able to make smart, strategic decisions every time you post. Find what works, take out what doesn't, and watch it grow your Instagram account. Create a simple spreadsheet like this (click File Make a Copy, or recreate something similar for yourself): Then, track your performance for each post over time. Do This With : Want even more analytics? Try out 's social sharing and analytics functionality for Instagram (and all your other social networks). It's the easiest way to schedule and measure every post alongside all your marketing projects and campaigns, all in one marketing management platform. Plan a Basic Instagram Content Strategy Now, before you go posting just anything on Instagram, understand why you're creating that content in the first place. Everything you post should have a purpose, support your goals, and strengthen your brand. Outlining a simple content strategy can help achieve these aims. Start With Your Story The final step  in defining your strategy is to brainstorm how you can connect the story of your product to your audience.  What was the original idea that made your business idea come to life? Take that and run with it. For example, Lululemon was founded on the  idea that working out together could also cultivate  community. According to their website, "Our vision for our store was to create more than a place where people could get gear to sweat in, we wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility." The idea was simple: Health and community to live a fuller life. That is their story. On their Instagram account, that same narrative continues to tells the story among all of their posts: It's almost instantly evident what they're about, and it's consistent across their entire page. In order to find your own narrative, ask yourself these three questions: What is the core idea behind your product? What do people love about your product? What would your audience miss about your business if you stopped tomorrow? These three questions will help shape your story. Combine your narrative with your goal, and now you have a strategy. To find success on Instagram, you need to find your narrative. Understand Which Post Types Work Best Now that you have an awesome strategy in place, it's time to decide what types of posts you want to share with your audience. Every audience is different, so trying out different types of posts to see what works will be very beneficial for both audience building and increased engagement. Inspiration: Inspirational posts are really great for motivating your audience. Who doesn't need a good morning pick-me-up? Inspirational posts often come in the form of quotes, so find some key people who believe in your narrative and/or goal, and use that as a starting point. Company Culture: Culture posts are ones that truly align with the heart and core values of your business. It could be for fun and play, or something you personally support. Either or, culture posts are great for being transparent and honest with your audience. Show them who you really are! Let them share in your funny, office shenanigans behind the scenes. Product Posts:   While maybe the most obvious, product posts are one of the most essential Instagram types to use.  After all,  the ever-present goal is always to grow your business, right? Instagram is a great platform to show off how your products work, promote new stuff, and get people interested in what you have to offer. Event Photos: Attending a conference? Hosting an event? Snap some shots for Instagram. Interesting Stats: Everyone loves a fact or figure that sounds almost impossible to believe, but is totally accurate. Stats that help businesses make decisions are great, too. Designed Images: Event flyers, ads, and other such items would fall under this category. See Some Instagram Post Examples It'll be helpful to see some examples of what good Instagram posts look like. Here's a handful to check out: Inspiration from Gary Vaynerchuk: . Winners love the hate - #garyvee - Tag a winner A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 18, 2018 at 2:30pm PDT Culture from : 2017 might have been our best year yet. We opened a brand new office, hired a bunch of great people and added a boatload of new features to help marketers get even more organized. Thank you for a great year, rs! #thankyou #marketingteams #getorganized #nye2017 #marketing #marketingprojects #contentmarketing #contenthacking #projectmanagement A post shared by (@) on Dec 31, 2017 at 8:33am PST Product from Nike: Live from London, the next chapter of @nikefootball has arrived. Introducing the #Mercurial Superfly 360, built for the fastest players in the game. â  â‚¬Ã¢  â‚¬ â  â‚¬ Check out our Mercurial Instagram Story to see more from the launch event. #BornMercurial A post shared by nike (@nike) on Feb 7, 2018 at 11:40am PST Event Video Post from Red Bull: No perfect performance, no problem.   #redbull1976games #oldschool #skiing #winter #snow #fun A post shared by Red Bull (@redbull) on Mar 20, 2018 at 2:11am PDT Interesting Stat from ESPN: Jaylen Brown is doing things in the playoffs that haven't been done in 8 years 💠ª A post shared by NBA on ESPN (@nbaonespn) on Apr 22, 2018 at 2:15pm PDT Designed Image from Mod Cloth: It’s World Art Day! Who’s your fave female artist? #WorldArtDay A post shared by ModCloth (@modcloth) on Apr 15, 2018 at 9:02am PDT Recommended Reading:The 6 Types Of Social Media Content That Will Give You The Greatest Value Building Your Visual Style And Brand Aesthetic On Instagram One of the  unique qualities about Instagram among all the other social platforms is that it's primarily visual with its ongoing feed of imagery. This allows business to visually show off their product, rather than just  tell; however, this also presents a challenge. How can you make your  business narrative seen through a consistent, visually appealing brand? Here are five key factors that will ensure your Instagram feed looks great and tells your story well. Build your brand on #Instagram the right way.The Bare Essentials While top-notch, expensive camera gear surely  has its benefits, it's definitely not required to have a great visual presence on Instagram. What you do need is a smartphone with a camera, and some good natural  light. Whether you're taking photos of people experiencing the benefits of your product outside, or you're taking photos of physical  products indoors, these two are essential  to get going. To watch how to post to Instagram on your iPhone check this video from Jana Williams. Natural Lighting Quality lighting for your photos can take them to the next level! The best lighting source is found outside, but there are also ways to capture this gorgeous light indoors. If you want to take your photo outside, the best time of day for lighting is called golden hour. This is the hour after sunrise or before sunset when the skies turn golden and make everything seem magical. Depending on where you live, taking photos at those times of day may not be ideal, so if you need to take photos in the middle of the day here are a couple of tips: 1.  Avoid direct, high-noon sun outside. In the middle of the day, the sun is directly above which can cast harsh shadows on your subject. Instead, we want evenly lit light to highlight your subject so to avoid the bright sun, find some shade. In the shade, your image will have even light, making for a wonderful photo. 2. Avoid dark, indoor spaces. While its common to have offices and buildings with  tiled, white fluorescent lighting in the ceiling, this is not ideal for your images because it will make them appear yellow. Instead, try finding a nearby window that has some room for your photo. This way, you'll capture the great natural lighting while still being inside. 3.   Use a reflector. If you can't go outside and you don't have any windows nearby, you can purchase a $20 reflector to help you bounce the available light. I personally use this for my photography, and it always comes in handy. Simply choose to either add more light with the silver or gold sides or take away light with the white, diffuser side. Tilt the reflector side-to-side as well as up-and-down until you see the desired light, and you're all set! Rule of Thirds When it comes to visuals, the layout of your subjects can also be optimized to create visual interest. Using the rule of thirds, you can ensure your image is balanced, natural, and professional.  The rule of thirds creates a 9-part grid providing four lines where your subject can  be placed. Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Choosing Your Filter One you've taken your image with great lighting, positioned with the rule of thirds, and have taken your image, its time to edit it! The first thing you'll want to do,is choose your filter. Filters are several different styles and editing presets that are ready to use. There are an extremely high number of filter options out there today from a variety of apps, including Instagram's 21 default filter options so be careful when you choose your filter. Ask yourself this: Does this filter reflect the mood of my business narrative? Does this filter draw attention to itself or does it enhance my subject in the photo? Is this filter consistent with my other imagery? Once you've chosen a filter or two that works best for your business, make sure to stick with that filter. While it's okay to experiment right away, too many different filters at once can disrupt the mood and emotion of your Instagram feed as a whole. When your audience goes to your account and sees nine images together, consistency needs to be evident in telling your story well. Find a couple of filters and stick to it. Brands on Instagram: use consistent filters to create a consistent look.Some Popular Instagram Tools From start to finish, there are apps and tools out there to help you get the best photo possible. Here's a grand list of some of my favorite photo tools from creation to hitting publish: VSCO: Use their camera grid to apply the rule of thirds, and utilize their hand-crafted filters for great color. Snapseed: Once you've taken your image, open it in Snapseed for several advanced editing tools and filters. Filterstorm Neue: While only available for iPhone,  the app has a diverse collection of customizable editing options. TouchRetouch: Need to edit out something? This app is perfect for detailed retouching! ProCamera: If you'd like more control of your iPhone camera, this app allows you the full functionality. While there are several more tools out there, these are the ones that have worked best for me and . Explore the different options, and see what works best for you. Every workflow is unique, so choose an app that matches your photo process best. Growing Your Audience And Engagement First of all, congrats! You've thoroughly developed your Instagram strategy, created some awesome Instagram posts, recorded your data, and now its time to optimize everything for the next level of audience engagement! At this point, you know what works well and you're ready to fine-tune everything to achieve your goals faster and better. There are eight  easy steps to optimizing your entire Instagram account from the descriptions and imagery, to tagging others and building a community. Here's how to grow your following on #Instagram: Write Perfect Post Captions Instagram is all about striking visuals. But, having the perfect caption can help give your images better context and make them more engaging. Follow these guidelines every time you write post copy: Using Hashtags Hashtags are really important to your Instagram posts because they allow others to find you that may not have heard of your product before. They let you reach a broader audience, and who doesn't want that? An easy way to find what hashtags are currently trending is to use Top-Hashtags.com.  They provide a nice, clear list with the highest rated hashtags and how many posts currently have that hashtag. It also lets you click on the hashtag to see examples of how others are using it! How many hashtags should you use? That's a great question. Instagram allows you to use up to 30 hashtags for each post, but its best practice to use 5-10 hashtags. While more hashtags often is better, is always important to remember to avoid being  spammy. You can find the perfect amount of hashtags to use by doing two things: Look at what other hashtags the influencers in your industry are using and how many. Test your own Instagram posts with a variety of hashtag amounts, and see what works best. Tag Industry Influencers In order to grow your community, look to the big influencers and see how you can involve them in your Instagram strategy. Not only can you learn from them, but you can easily share their quotes, products, and other resources within your own posts that align with your business' narrative. For example, we're big fans of Seth Godin and his mantras so we've  read a bunch  of his content. He has so many great takeaways, and we want to share that with our own audience, too.What's that one thing constantly on your mind that you've always wanted to do but just haven't taken the leap? Maybe it's time to just go for it! #vscocam #vsco #bismarck #photography #content #contentmarketing #socialmedia #team #culture #calendar #quote #inspiration #office #mantra #motivation #justdoit #sethgodin A photo posted by (@) on Sep 15, 2016 at 8:12am PDTWhen you share content  from others, make sure your posts are still original. Take your own images, design your own quote graphics, and still create something that matches your own business, but remember to give them credit. Tag them in your posts so that they see it, their audience might see it, and then watch your audience grow. Recommended Reading:How To Get Insanely Loyal Followers On Social Media Adding A Location Every Instagram post has the option to add a location to it. This is yet another way Instagram users can search to find people to follow. If your business is known especially in a specific region, this is even more valuable! You can either search for your location and find it using maps, or you can create your own custom location.  Custom locations can be especially helpful for business events as you can add a personal touch. Using Instagram locations are a simple extra way to allow your potential audience  to find you. Add a location to your Instagram posts to target local audiences.Optimize Your Link In Your Profile Instagram has a very minimal profile space to personalize the information to your business and its goals, so businesses must take advantage of what they're given. One of the best ways to do so, is by updating and modifying your link  for each Instagram post. While a best practice is to have your business or product website link there  on a long-term basis, feel free to customize that link with posts that direct your  audience to something more specific. Do you have a feature launch coming up? Was your business just featured on a reputable news source? Use those opportunities to post about it on Instagram, and directly link to it in your profile. Don't forget you can drive Instagram traffic with profile links.This allows your audience to avoid mis-typinganything, and gives instant access to precisely what you want them to see. Just remember to add "link in profile" to your Instagram post description, and then they'll know to hit the link in your profile. For example, recently announced our new podcast series, Actionable Content Marketing, and used Instagram to direct our audience to that specific page for easy accessibility: Create An  Instagram Engagement Pod InstaRevealed  recently launched the new idea of comment or pods so that users could connect more with their industry niche, while also growing each other's engagement. Once you sign up, you're placed into a 5-10 person direct message where you can send the heart icon every time you post. The heart alerts the group to check it out, like and comment, and boost your engagement. If you'd like to do this for your business, you can sign up on their website. Maybe you'd like an engagement comment pod, but with people and brands you know! Well, that's possible too. Make a list of the 5-10 key people you'd like to include in your group. Contact them, tell them what it's about, and let them accept your invitation. Then, simply create a direct message, and add your biggest fans, industry influencers, or  anyone else on your list. The next time you share an Instagram post, go to that direct message and choose the heart icon. Your engagement group will know exactly what to do, and suddenly you'll have great engagement and interaction on all of your posts. Of course, this engagement group is for their posts as well. Make sure to reciprocate the Instagram love by commenting and engaging with their content. By simply choosing to work as a supportive community, you'll also interact with all of their audience's. It's a win-win for everyone involved. Have you tried building an Instagram engagement pod?Post at the Best Times for Instagram Instagram is a mobile-focused app. And, since users are frequently on their phones, this means almost any time is a great time to share on the platform. But, are some times shown to be better than others? This graphic shows our findings: Now, your best times may vary from what research shows. Remember that data that you started collecting? This is where it comes into play. Analyze all of the times recorded in your note, as well as the engagement levels for that post to find the best time to post for your business. To do this, follow these three steps: First, in order to simplify your times, categorize them by hour. (i.e. All posts published within 9am, 10am, etc.) Then, tally how many posts you had within each hour. Now let's take a look at your engagement. Under the same hour categories, write down all of the engagement scores associated with that hour. Once that's complete,  add up the total engagement score for that hour. Next, divide it by amount of posts in that hour. You've now found your average engagement for posts published during that hour. You'll want to repeat this process for each of your hours, and then it will be loud and clear what time(s) work best for you! Recommended Reading:The Best Times to Post on Social Media (According to 23 Studies) Know How Often To Post Along with the best time, frequency is a major factor when publishing to Instagram. On one hand, you don't want to post so often that it looks spammy and turns away your followers, but on the other you want enough posts that continually build up for your Instagram community. According to Buffer, the top brands post about 1.5 times per day. So what does that mean for you? Let's test it. For each week that you recorded, count how many Instagram posts you've published. Then,  take your first day of the week's follower count and your last day of the week's follower count, and find the difference. Do this same process for every week that you've published content. What do you notice? Are there some weeks that have a lot of posts, but lower follower growth? Or did posting a lot triple your follower count? did this same process, and we found that posting 3 times a week compared to 5 times increased our follower count by 64%! For us, less is more. But what's most important is that you use your own data to find your best frequency. Your business is unique, and so will your data. Take the time to analyze and reflect, and you'll be amazed at the results. Recommended Reading:  This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Advertise With Instagram Instagram ads are 2.8x higher than other forms of online advertising. Once you know what type of Instagram post works, its time to make it an ad and let it work for you! Instagram ads are integrated with Facebook ads and can be in the form of image, video, or carousel  style, where multiple  images are in a scroll for your audience to tap through. Using what you already know, you can simply promote your posts to go just a bit further, making a big difference. Instagram advertising is great for businesses because it's yet another thing you can measure to reach your goals. Not only that, but it adds a direct call to action in your ads that you can lead  your audience directly to your product. When  over a third  of Instagram users have used their mobile to purchase a product online, your Instagram is an easy way to reach into that moment of purchase. Using Facebook's Ads Manager to create an ad for Instagram, you can choose a custom audience, define the region you'd like to reach, age, gender, language, as well as demographic interests or behaviors. There you have it! Eight  ways to optimize your Instagram account from head to toe. Start with one or two, and perfect them before going into the next. Slowly but surely, you'll notice not only great engagement but an increased ROI on your product. Instagram Best Practices: Brand. Craft. Community. That might seem to be a lot to remember, so let's go over the best practices. If you must take away one thing, or maybe three, these would be it.

Chinese economic systems before and after 20th century Essay

Chinese economic systems before and after 20th century - Essay Example They exported tea and porcelain products to various countries but after the 16th century, they lost their position on account of the closed door economic policies of their governments. By the 1950’s, China was producing only 10% of the world’s GDP. However, with the formation of the People’s Republic of China, there was a concentration on export oriented growth and China opened doors to the world. Early Chinese was an agriculture based economy. The economy was mostly centralized and was dominated by the bureaucratic class. The bureaucracy and gentry of imperial China were quintessential rent seekers (Maddison 2007). The bureaucracy was totally controlled by the various rulers but the bureaucrats had full freedom to run the show in the provinces they were in charge of. Thus, there was complete dominance of the urban life by this class. The lucrative business activities were impeded by the red tape. Hence, most of the big businesses were owned only by the government enterprises. There was to protection for investment by the private individuals. China’s merchants, bankers and traders did not have city charters or legal protection and international trade and intellectual contacts with the western world was completely restricted (Maddison 2007). From the beginning of 18th century till the mid 19th century, the country was plagued with many internal disorders. These rebellio ns and wars devastated the economy. Some of them were – The Taiping rebellion, the Muslim rebellions in Shensi, Kansu and Sinkiang, wars with France, UK, Japan and Russia (Maddison 2007). The financial sector of the country before 1978 was not developed much. There was only one bank, the People’s Bank of China (PBOC), which was completely controlled by the government (Brandt, Rawski and Lin 2005). This bank received budget from the government and was the sole supplier of money to all government agencies. All government units, military units and cooperatives

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Boston Fights Drugs Individual Assignment 2 - Case Study Example 2. Would you have selected focus groups as your research methodology? Why/Why not? List the pros and cons of using focus groups in this situation, as well as the pros and cons of the other suggested methods in the case For such a sensitive issue, the student group should not have selected a focus group but, rather, they should have chosen the on-on-one interview. While the focus group allows people to exchange ideas, the answers they give could be impacted by peer pressure (Mitchell & Jolley, 2013). For the one-on-one interview, there would have been minimal peer pressure, the participants would have the opportunity to talk more, and could even encourage participants to share information that would have been otherwise not shared in a focus group. However, it is more expensive and requires more time for data collection (Mitchell & Jolley, 2013). The pre-screening questionnaire was devised to ensure broad representation of the entire Boston population, while partially disguising why the focus group was being conducted. Questions required participants to identify their favorite commercials, as well as their take on street violence, attitudes on drugs, and personal habits (Rangan, 1994). The interview protocol acted as a guide to direct the discussion to the researcher’s topics of interests. Given the budgetary and time constraints, the group did well in participant screening. However, this did not allow them to pick focus groups from all Boston neighborhoods as they focused on only four neighborhoods and selected a sole young adult group using the pre-screening questionnaires. In the sampling procedure, the student group sought help from Boston officials to recruit participants from various city community schools. They also divided the population into four groups, which were addicts, active users, recreational users, and non-users (Rangan, 1994). Due to a lack of resources to track all the

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Retail Marketing - Essay Example In retail enterprises, importance of marketing has been rapidly increasing. There are efforts made by organizations to combine digital and traditional marketing channels. Promotional activities are highly encouraged by retailers. It helps them to drive attention of customers that is essential for developing brand promise. In this particular study, an article has been chosen in order to highlight different approaches of retail marketing. This article is based on Sunday deliveries of Amazon. It was an initiative undertaken to build a broader base of loyal customers. Retail logistics shall be the prime focus of the entire study. The article chosen is based on innovative schemes implemented by Amazon. Amazon is an electronic commerce company of America which was founded in 1994. This company has its headquarters located in Washington. It was originally an online book store which has expanded its business operations into different product segments like selling software, DVDs, video, CDs, electronics, furniture, food, jewellery, apparel, toys, etc. Retail logistics concept is often difficult to understand or analyze. Amazon is regarded as the largest online retailer located in United States. There have been effective measures implemented by this organization in order to enhance level of customer expectations through on-time delivery. Procurement and delivery issues are closely knitted with the concept of retail logistics. The entire logistic mechanism needs to be highly efficient in case of retail companies. This is simply because they often do not have a brand or value proposition but it is structured only th rough satisfying customer’s interests. The article chosen for this study reflects upon widespread operations of Amazon. It has been observed that Amazon is actively involved in handling wide array of products. In this article it is highlighted that this company witnesses problems related to timely delivery. Many customers are not able to collect their

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Paper 2 - Essay Example On the other hand, compatibilism or soft determinism does not treat freedom and responsibility in isolation. Our actions are determined by the causes we take, and we could be held morally responsible for them. External events such as culture or genetics come into play, but the choice a person makes determine the actions. Therefore, a person should make choices that are consistent with his or her choices in order to become free. According to Frankfurt we have the inherent ability to use our will that enables us to have certain desires and motives. Having the ultimate will helps us to make choices, and that is where our freedom starts. Our choices are based on preconceived thoughts that differ from one person to another. He proposes the idea of second order of desires in human beings. We do not have the same abilities to pursue freedom with animals because they utilize first order desires where they may choose to engage in an activity or leave it altogether. Our freedom emanates from the reflective self-evaluation sessions inspired by second-order desires. The structure of a person is made by the capability to use of will to do the things he or she wants (Frankfurt 415). We are complete as human beings because if the innate capability to act out of our volitions due to second order desires. Frankfurt explains that there some of us who share the characteristics of first order desires and desires of the second orders. The characteristics render us free though our influence may be restricted to a particular extent. People who assumes or utilizes first and second order desires are called wanton. Wanton entails adults, nonhumans, and young children who do have the volition to do what they want. We get ample chances to act the way we feel without resulting into any form of conflict. We have the ultimate choice of acting rationally and deliberately irrespective of whether we have first or second order desires. However, we tend to ignore our strongest inclinations

Olympic Promoters Essay Example | Topics and Well Written Essays - 5250 words

Olympic Promoters - Essay Example The promoters have now become one of the most aspects of any brand event, product or service. It is actually the promoters positioning strategies which contribute to the success or the failure of it. The following pages will examine a lot more of the same segment. Promoters, Olympic Games, Sponsorship patterns and a lot are discussed to be able to answer our basic investigation question: CAN TODAY'S OLYMPICS PROMOTERS UTILISE THE ONE-BRAND POSITIONING STRATEGIES TO INCREASE CONSUMER INTEREST The element of Sponsorship has been explained by lots, but for the most part the connotation can be driven from Meenaghan (1983). A sponsor plays a role in of an investor, investing through money or else kind to some kind of spare time activity, any sport or else Arts linked. Moreover, the sponsored event is not a facet of the key saleable task of the sponsor or else it becomes advertising, relatively than sponsorship plus the sponsor assumes a revisit with reference to promotion. Busby (1997) viewed sponsorship as a trade association amid the source of the means, wealth or services with a person, affair or else business. The source is given privileges and alliance with the character or incident in turn for the money, wares otherwise services that have been offered. With reference to the volume of the international outlay on sponsorship, most of the sponsoring agencies have displayed an enhancement in their expenses of an approximate16 percent in the year 1996, plus a 10 percent boost in 1997 (Busby, 1997). The causes for the increase in sponsorship during the earlier periods have been mainly owed to the legislative and profitable matters. A lot of countries have limited the publicity of specific goods considered as publicly unwanted, like alcohol, plus sponsorship has also turned into an unusual way of support. Additionaly , the fund cuts for the arts otherwise the sporting events have enforced these trades to look for viable support hold up in addition to sponsorship turning into a vital standard trait of the sporting occasion , particularly the Olympic Games, which would not be potential with no sponsorship. The additional issues cheering sponsorships consist of: tax settlements that have been instituted during the years permitting corporations to declare conclusions for sponsorship reserves (Wolton, 1988); augmented spare time guiding the way towards further happenings that the modes are willing to envelop plus corporations appreciating that the sponsorship of these proceedings is a n efficient means to get in touch with the clients during their spare time (Meenaghan, 1991). 1.2 The Efficacy of Sponsorships Sponsorship desires to be included with further matters of advertising communications plus advertising strategy. The researches that have been carried out during the past, hint towards the fact that major basis corporations grow to be implicated in sponsorship is to expand media reporting for the sponsor's corporation, artifact or else a meticulous brand. Sponsorship is now and then baffled with publicity however, as